Can a Trend Be Trademarked? As "quiet luxury" dominates the fashion conversation with its subtle elegance and logo-free design, a deeper legal question emerges: can a trend rooted in understatement be protected by trademark law? This article explores the legal boundaries of branding in the age of minimalism—unpacking real trademark filings, the risks of imitation, and the legal tools available to fashion houses trying to safeguard their silent signals of status.

AI is designing fashion—but who owns the rights?