Can a Trend Be Trademarked? As "quiet luxury" dominates the fashion conversation with its subtle elegance and logo-free design, a deeper legal question emerges: can a trend rooted in understatement be protected by trademark law? This article explores the legal boundaries of branding in the age of minimalism—unpacking real trademark filings, the risks of imitation, and the legal tools available to fashion houses trying to safeguard their silent signals of status.

The ongoing US–China trade tariffs are quietly reshaping the luxury market, affecting everything from brand pricing strategies to consumer trust. As costs rise and supply chains shift, brands are being forced to adapt — while consumers are becoming more aware and critical of the true value behind luxury goods. This article explores how global politics is now influencing what we buy, how much we pay, and what we believe about the brands we trust.

Prada's €1.25 Billion Acquisition of Versace: A Strategic Move in Luxury Fashion In April 2025, Prada S.p.A. announced its acquisition of Versace from Capri Holdings for €1.25 billion. This strategic move unites two iconic Italian fashion houses, enhancing Prada's portfolio and competitive edge in the luxury market. The deal, expected to close in the second half of 2025, is set to reshape the landscape of Italian luxury fashion.​

AI models are reshaping fashion. This piece explores how Indian law tackles digital clones, identity rights, and data protection.

Luxury brands are built on the foundations of craft, exclusivity, and brand identity. One of the most understated yet significant...

AI is designing fashion—but who owns the rights?

Uncover the hidden cost of luxury—where prestige meets exploitation.

Cartier secures key trademark victories for its iconic Love bracelet, reinforcing brand exclusivity while facing challenges in global courts

Italy lifts oversight on Dior’s labor practices, marking a key legal shift in luxury fashion compliance.

The legal battle between Chanel, Inc., a leading luxury fashion house, and What Goes Around Comes Around (WGACA), a prominent reseller of...